A video projected behind the actual lunchcounter shows how the Woolworth's protest began.
A video projected behind the actual lunch counter shows how the Woolworth’s protest began.

Four college dorm-mates just wanted to sit down and order a cup of coffee and a glazed doughnut. By the time they were served months later, they had introduced the phrase “sit-in” to the dictionary and helped demolish Jim Crow laws across the South.

The  International Civil Rights Center & Museum in Greensboro, N.C., tells their courageous story.

The young men, freshmen at North Carolina A & T College, were idealistic and angry. The indignity of segregation especially stung Joseph McNeil, who watched his humanity stripped away as he traveled from his home in New York back to college after Christmas break in 1960. In Philadelphia, he could order food like anyone else at the bus station cafe, but by the time he reached Richmond, Va., he was no longer served — his rights had disappeared.

When he arrived back at his dorm, he joined three friends Franklin McCain, Ezell Blair, Jr. and David Richmond, to take a stand.

The museum which opened in the former Woolworth’s store on the 50th anniversary of the sit-in, does a masterful job of putting visitors in the protesters’ place. An introductory film lets you watch as the students plan their action in Room 2128 of Scott Hall. (The museum has the original door.)

Visitors then leave the room and step on an escalator leading to the lunch counter. Like the U.S. Holocaust Memorial Museum in Washington, D.C., you’re put in the footsteps of the participants. Your heart thumps as the escalator climbs. What would I do, you ask yourself. Would I be as brave as those four young men?

The counter itself is a step back in time. It has been renovated to recreate its 1960 appearance. Signs advertise slices of cherry pie for 15 cents, and a turkey dinner for 65 cents. Films projected behind the counter depict the event.

You watch the waitresses refuse service, and the reaction of the agonized manager who realizes the students don’t plan to leave. Some whites taunted the men, while others urged them on.

Archival image courtesy of the Greensboro News & Record
Archival image courtesy of the Greensboro News & Record

The protests continued for months. Other students joined in, and effectively closed down the counter. The protest spread to other stores in town and, as newspapers picked up the story, across the South.

During the school’s summer recess, local high school students took up the cause. Finally by the end of July, Woolworth’s relented and offered service to everyone.

The protesters returned to the counter in 1990, 30 years after the sit-in
The protesters returned to the counter in 1990, 30 years after the sit-in

While the lunch counter is the heart of the museum, the institution’s reach is broader.

It depicts the full scope of segregation, from hotels to transportation, and touches on the other civil rights protests that defined the era.

Some visitors may be put off by the “Hall of Shame” at the entrance, which shows graphic photos of victims of racial violence. It’s possible to bypass this area – ask a museum employee to show you the detour. The museum also offers lectures, children’s story hours and a research library.


North Carolina A & T State University remembers

North Carolina A & T State University honors its four courageous students in a statue in front of the Dudley Building, on North Dudley Street, just off East Market.
North Carolina A & T State University honors its four courageous students in a statue in front of the Dudley Building, on North Dudley Street, just off East Market.

A half-century later, the protesters’ alma mater honors their bravery. A statue shows the young men striding purposely away from campus toward downtown and their meeting with history.

A bit of trivia: while the four were walking to the counter, they realized in horror that they did not bring any money. They weren’t sure what they would do if they were actually served.


Greensboro is now a lively college town with an active arts and music scene. For city information, check with the tourism bureau.

The city’s a 90-minute drive from Charlotte, 300 miles from Washington, D.C., and 330 miles from Atlanta


O. Henry Hotel is named for the famed short story writer, who was from town. Its clubby, comfortable atmosphere is all the more surprising since it’s located in a suburban office park. A nice touch: complimentary Oh Henry! candy bars at the reception desk. 624 Green Valley Road,Greensboro, NC 27408. Average rate $224

Proximity This sister property to the O. Henry is built to the latest environmental standards. Enjoy the loftlike rooms and sleek design. 704 Green Valley Rd, Greensboro, NC 27408. Rates from $169.


North Carolina is barbecue country. Check out the Tarheel State’s version at Stamey’s. The closest one is at 2206 High Point Road, about seven minutes away.